This allowed them to grow exponentially over the year, adding more staff and expanding their operation. Scott’s son Jesse is now a major part of the business and is currently helping them expand the business even further.
Utopia bagels whitestone full#
Jesse has been around the business his whole life and in the past two years began working full time.Īs Utopia began to gain more traction with their social media platforms and countless publications writing about them Jesse saw and opportunity to grow the business nationwide through a delivery service called Goldbelly. They currently ship as far as Hawaii and Alaska and fulfill about 150 orders a day. By expanding the store and adding more ovens Jesse plans on doing 400 orders a day this holiday season through Goldbelly. Their newest venture is their mobile food truck that now does catering events for the New York Food Truck Association and many private events. Jesse says that he recently booked a private event for a couples wedding, as the newlyweds could not miss out on Utopia Bagels on their special day.
that happens to be wonderfully delicious.Their store is truly not just any bagel store. That, of course, sounds like a classic social media culinary stunt. "The idea is: once the bagel is done, we make little slits in it and fill them with mozzarella and pepperoni then put it back in the oven and serve it with a little vodka sauce on the side for you to dip it in." "I want to put the pepperoni inside the dough," he reveals. Perhaps most exciting, though, is the pepperoni bagel that Spellman hopes to be able to soon serve. On offer, for example, are a red velvet bagel, a piña colada one and even a strawberry blueberry pancake version that will surprise and delight in equal measure. "If you bring something in, we'll put it on top of the pizza," says the owner, who also points out that the menu lists a vast variety of other "crazy" items to choose from. "We went from selling one or two giant pizza bagels a month to serving about 10 of them a week throughout the past month," reveals Spellman.Īmong those pies were some special requests, including one involving barbecue chicken and another one focusing on lamb chops. That's less than $3 per slice-which sounds like a steal these days!Īlthough Spellman and Utopia Bagel's 56 employees have been making the giant pizza bagel for over five years already, a recent marketing and (duh!) social media push have drastically increased the amount of requests that the shop receives weekly. Photograph: Brandon HayesĮach $85 order actually includes two pizzas (there are two sides to each bagel, after all!) for a total of, more or less, 30 slices. Recently, explains 22-year-old co-owner Jesse Spellman, the shop has also been using the scooped out portions of the bagel to make garlic knots that are served alongside each order. After retrieving the cooked bread and scooping it out to prevent the pizza from becoming too thick, it's time for the sauce (a homemade one prepared following a "secret" recipe), the cheese and another round in the oven.
A post shared by Brandon Hayes explained in the clip by its creator Brandon Hayes, who happens to be a friend of the shop's owners, the 10-pound bagel takes about 24 hours to make, so customers are advised to order their treat a day or two in advance.Ī bit about the process: After rolling the dough, the staff at Utopia lets it sit in the fridge for 24 hours and then cooks it the same way they would a bagel-on a board (albeit a custom, huge one) inside a rotating oven that allows for easy flipping.
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